Turn happy customers into marketing magnets with testimonial videos

At Zero 360, we know you pour your heart and soul into your business. You deliver exceptional service and go the extra mile for your customers, wherever they are in New Zealand. But how do you tell the world about it? With a testimonial video!

What can testimonial videos do for your business?

Testimonial videos don’t just build trust, they turn your satisfied customers into marketing magnets, attracting new ones and boosting your bottom line.

• Increased trust and credibility: Testimonial videos showcase real people sharing their positive experiences with your product or service. This social proof builds trust and credibility with potential customers, who are more likely to believe other people’s experiences than marketing claims.
• Enhanced emotional connection: Videos allow viewers to see and hear the genuine emotions of satisfied customers. This emotional connection is powerful and can resonate with viewers on a deeper level than text-based reviews.
• Improved conversions: By showcasing the value of your product or service through real-life examples, testimonial videos can effectively influence purchasing decisions and lead to higher conversion rates.
• Stronger brand awareness: Sharing impactful testimonial videos across various channels can significantly increase brand awareness and reach a wider audience.
• Valuable content for various channels: Testimonial videos are versatile and can be repurposed for different marketing channels, such as your website, social media, email campaigns, and even sales presentations.
• Strengthen customer relationships: Featuring customers in testimonial videos strengthens relationships and shows appreciation for their loyalty. This can lead to increased customer engagement and referrals.
• Strategic control of the narrative: Unlike reviews on external platforms, testimonial videos allow you to curate specific customer experiences that align with your brand message.

Why videos? The science behind social proof

People trust people. In today’s information overload, potential customers rely on real-life experiences to guide their decisions. Studies show that testimonial videos:

• Increase conversion rates by 80% (HubSpot). Embedding a clear call to action at the end of your testimonial video directs viewers towards the desired action, making it easier for them to convert.
• Boost brand trust by 70% (Wyzowl). Viewers can assess the speaker’s sincerity and connect with their story, fostering trust in your brand.
• Are considered more trustworthy than written reviews (BrightLocal). Compared to static text reviews, videos evoke empathy and understanding, making the social proof more believable and impactful.

By harnessing the power of video and tapping into the science of social proof, you can create compelling narratives that build trust and credibility, and ultimately, drive conversions. Remember, people buy from people, and video testimonials allow you to showcase just that, making your brand stand out in the crowded marketplace.

Crafting your compelling story

We don’t just film talking heads; we craft compelling narratives. We partner with you to identify your ideal customer profile, understand their pain points, and develop a script that resonates with them.

Think authentic conversations, not sales pitches. We guide your customers to share their genuine experiences with your product or service, highlighting the transformative impact it’s had on their lives.

View real-life examples of our testimonial videos.

More than just production

Our expertise working with businesses in New Zealand goes beyond filming. We offer:

• Pre-production planning: Identifying target audiences, crafting scripts, and choosing interview formats.
• Professional videography: We deliver high-quality filming with lighting, sound, and location considerations.
• Expert editing: Our experts transform raw footage into engaging, story-driven videos.
• Distribution and promotion: Depending on your business needs, we optimise videos for your website, social media, advertising opportunities, or any combination of those services.

Contact us for more details about each production phase.

Let your customers do the talking

Imagine:

• potential customers seeing real people, just like them, raving about your business.
• increased traffic and engagement on your website and social media channels.
• boosted sales and conversions from viewers directly influenced by your customers’ stories.

Remember, your satisfied customers are waiting to tell your story. Let’s help them amplify it and watch your business flourish.

Ready to unleash the power of testimonial videos? Contact us for a free consultation. We’ll help you turn your happy customers into your most powerful marketing assets.

Contact Zero 360 today to find out how we can empower your business through testimonial videos. We’re based in Tauranga and work with clients across the Western Bay of Plenty and beyond.